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The Exponent Telegram of Clarksburg seeking advertising director

CLARKSBURG, W.Va. —˜The Exponent Telegram in Clarksburg, WV an 18,000 circulation Sunday, 14,000 Daily (AM) newspaper, published seven days a week, 365 days a year is seeking an Advertising Director.

The newspaper provided the following information:

We operate in a highly competitive market with three other daily newspapers and four network television stations in the North Central West Virginia market.

In addition to the daily newspaper we also publish three weekly newspapers (Bridgeport News, Preston News and Preston Journal) plus three TMC/shopper publications.

We also publish two Full-Color Glossy magazines: NCWV Life magazine which is an upscale regional lifestyle publication (published bi-monthly) that is direct-mailed to 12,000 households with average household incomes of 120k+ over a six-county market and NCWV Real Estate magazine (published monthly) to over 200 rack locations across a six-county market with cutting-edge Internet technology to support MLS listings and search.

We have a very progressive Digital and Social media strategy that is integrated into everything that we do. We currently have six active websites that we drive audience to through our extensive use of social media including video. In addition, we have an in-house Digital & Social media advertising agency – NCWV Media – that offers the best marketing options available across virtually every social media platform.

We are very aggressive in our efforts to diversify our revenue streams and to grow total market share.

The Advertising Director reports to the Publisher and will be responsible for the day-to-day sales and marketing activities of the advertising department.


Qualified candidates must have a minimum of two years of experience as an Advertising Director, Retail Manager, Classified Manager or Marketing Director. We are looking for a dynamic leader who can energize, motivate and train both experienced and beginning staff in partnership selling, creative advertising and marketing ideas, cold-calling, sales presentations, revenue generation and customer service.

Our Advertising staff consists of 16 people including a Key Accounts Manager, Classified Manager, six outside sales reps, two telesales reps, two classified clerks, and an award winning graphic art staff. We’re looking for a creative, enterprising marketer who knows how to sell, motivate and lead in a positive fashion. The ability to leap tall buildings in a single bound is helpful but not required.

Essential Functions

Plan and execute successful sales plans that maximize revenues from current advertisers as well as grow market share from our competition. A successful track record with special sections and the Internet is a must. Ability to meet deadlines and work well with other departments is expected. The ability to listen and respond to advertiser’s needs quickly and professionally.   Active involvement in the community is required.

Wages and Benefits

Salary is commensurate with experience. We are willing to pay above scale for a top performer. Attractive incentive plan and benefits package included. If you want to advance your career to the next level this is your opportunity to shine. Serious inquiries only, Please.

Living Here

Harrison Co. is located in the heart of North Central West Virginia along the I-79 Corridor market that includes Fairmont and Morgantown. Clarksburg is home to the national FBI-CJIS facility that stores and processes fingerprints and biometric data that is used by military and police officers across the country. We have a budding High-Tech industry as well as a strong aerospace industry connected to the NCWV Airport which has daily flights to Washington DC as well as seasonal flights to Orlando FL and Myrtle Beach SC. We are also in the epicenter of the Marcellus Shale gas boom and a number of national leaders in Oil & Gas development have located in Harrison County.

There are a number of colleges and universities in the area including Fairmont State, Pierpont CT&C, Salem University, West Virginia Wesleyan, Alderson Broaddus University and Glenville State College. Also, West Virginia University is located about 30 miles away in Morgantown.

North central West Virginia offers a good quality of life with a low cost of living and a low crime rate. If you enjoy the scenic outdoors with all of the modern amenities, you’ll love Harrison Co.

Interested persons should respond to Andy Kniceley, Publisher via e-mail: [email protected]. We are an equal opportunity employer. All applications are held in strict confidence.

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