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New York Times executive to visit WVU, discuss trends in advertising and marketing

MORGANTOWN, W.VA. — Senior Director of Creative Strategy for The New York Times Liz McDonnell will visit the West Virginia University Reed College of Media to discuss trends in advertising and her role at The Times’ native ad unit, T Brand Studio on Thursday, April 14.

Advertising has fundamentally changed in recent years, and it continues to evolve at a breakneck pace. The once-critical captive audience is a thing of the past, as unlimited on-demand content options across multiple screens constantly splinter our attention.

McDonnell’s presentation, “What’s Trending? Advertising and Marketing in 2016,” will begin at 7 p.m. in room G21 Ming Hsieh Hall on WVU’s downtown campus and is free and open to the public.

The event is co-sponsored by the College of Media and the WVU Libraries, in partnership with The New York Times. …

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