By Lori Chenoweth
For Highlands Bank (formerly The Grant County Bank)
WHAT:
Highlands Bank (formerly The Grant County Bank) will host an in‑person Rebranding Celebration to mark the official transition to its new name and brand identity, effective July 1, 2026. The event will highlight the bank’s updated logo, tagline, refreshed branch signage, updated social media presence, and redesigned website at www.highlands.bank which will be updated on the morning of July 1.
Attendees will have the opportunity to meet with the leadership team, capture photos and videos of the updated branding materials, learn more about the transition, ask questions about the transition, and celebrate alongside employees and community members.
Event purpose: To introduce the full Highlands Bank identity to the community and celebrate this milestone in the bank’s 124‑year history.
WHEN:
Friday, July 1, 2026, from 11:00 a.m. – 2:00 p.m.
WHERE:
Highlands Bank – Petersburg Branch
3 N. Main Street
Petersburg, WV 26847
WHO:
- George Ford, President & CEO, Highlands Bank
- Members of the Board
- Petersburg Mayor Gary Michael
- Ashley Bachman, President of the Grant County Chamber of Commerce
- Local employees, customers, and community members
WHY IT MATTERS:
- The transition to Highlands Bank reflects the institution’s growth across multiple communities in the region.
- This is a brand update only with no changes to ownership, customer accounts, services, or day‑to‑day operations.
- The new identity brings a modern, unified look to a bank with more than a century of service in the region.
