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W.Va. Tourism Commission OKs advertising grants

CHARLESTON, W.Va. — Meeting at Stonewall Resort State Park Thursday, the state Tourism Commission approved $1.19 million of tourism advertising matching grants, known as MAPP grants.

As always, the state’s racetrack casinos and The Greenbrier resort picked up the largest share of the grants, totaling more than $532,000, including $50,000 to the latter to promote events at the resort, particularly the Greenbrier Classic PGA golf tournament in July.

Hollywood Casino in Charles Town picked up the largest grant, $246,252, to be used for advertising in the Washington, D.C., and Baltimore markets that, in part, will promote the complex’s new Events Center in hopes of competing with rival casinos in Maryland.

Mountaineer Casino in Chester picked up a $125,820 grant, continuing an advertising campaign that casino marketing director Melanie Duffy said has been directed at Ohio’s Mahoning Valley, about 40 miles from Chester, where a competing racetrack casino opened last fall.

Duffy told commissioners the ad campaign seems to be working, noting, “We have done better than our projections. They have not had the impact we thought they would.”

She added, “We’re going to keep fighting them off…

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