West Virginia Press Association
CHARLESTON, W.Va. – While it can be challenging to tell an entire university story in a minute or less, the University of Charleston (UC) recently did just that with a new commercial that began airing in the fall of 2024.
In July, UC hired alum Jeff Barnes and his marketing agency to tell its story. Barnes is a 2005 inductee to the UC Athletic Hall of Fame as a baseball player. He played professional ball for the Texas Rangers from 1981-1983 before turning his sights on marketing and advertising, creating The Barnes Agency in Hurricane.
The commercial was shot at various campus locations and features UC students, faculty, and President Marty Roth. It highlights many aspects of UC student life, including the university’s virtual reality lab, s’mores at the firepit, kayaking on the Kanawha River, classroom interactions, and more.
The storyline was created and refined by the UC Office of Marketing and Communications, the Office of Admissions, and the President’s Office.
For more information, please contact Carrie Stollings, Public Relations Specialist, at [email protected] or 304-357-4719.
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The University of Charleston is an independent university located in the capital of West Virginia, with a second location in Beckley, WV. UC serves approximately 3,000 students from 49 states and 53 countries. The University has five distinct schools: The School of Arts and Sciences, the Bert Bradford School of Health Sciences (which includes the Physician Assistant Program), the School of Business, the School of Leadership, and the UC School of Pharmacy. The University’s mission is to educate each student for a life of productive work, enlightened living, and community involvement.
