CHARLOTTESVILLE, Va. — The program for the 2014 SNPA News Industry Summit in Charlottesville lays out a roadmap to long-term profitability for newspapers, and is built around themes of leadership, creativity, inspiration and innovation.
“You can make an investment in your newspaper’s future by attending the 2014 Southern Newspaper Publishers Associations (SNPA) News Industry Summit in Charlottesville, Va., Oct. 6-8, said Howard Hoffman, member services director of the Southern Newspaper Publishers Association.
The program will be held Oct. 6-8 at the Boar’s Head Inn in Charlottesville, Va. Visit http://snpa.org/stories/Summit,28800 for more information.
Hoffman added that the conference is open to all West Virginia Press Association members at a deeply discounted rate. “It will provide a unique experience where you can network with other publishers and newspaper owners from your state and around the South and enjoy a mind expanding program,” Hoffman said.
‘At my first Summit (last year), I was able to learn enough new ideas to more than pay for the conference,’ said one publisher.
The agenda includes an expanded town-hall meeting idea exchange, a major advertiser, university president, expert on branding, a fast-moving segment on growing revenue and audience, R&D partners with new products and services, and much more.
First-time attendees receive a discounted registration fee of $350 and room rates at The Boar’s Head Inn are $195/night. The Summit starts at 2 p.m. on Oct. 6 and concludes at noon on Oct. 8. For more information, call SNPA at 404-256-0444.
“SNPA has always had the publisher’s well-being at heart. This new experience will provide a huge return with new ideas and solutions, old friends and new acquaintances, and a refreshing recharging of your energy—for the final quarter of the year,” Hoffman said. “More information is below. We will look forward to seeing you there.”
The SNPA News Industry Summit is an extraordinary gathering where newspaper publishers exchange ideas, solve problems and develop their businesses. It isn’t like other industry meetings. The congenial setting is unique to SNPA – and we are confident that you will leave better equipped to take advantage of opportunities and to tackle the challenges that your businesses face.
Monday, Oct. 6
10 am – Noon Exhibit setup
Noon LUNCH FOR CONVENTION SPONSORS AND SNPA LEADERS
This special luncheon is an opportunity for convention sponsors to hear an update about the operational challenges that newspapers face, and to talk with the leaders of SNPA about how their companies are addressing those needs with products and services.
2 – 5 pm LEADERSHIP
Virtuoso Leadership: The Symphony Conductor as a Model for Leadership
Steven Smith, musical director, Richmond Symphony, Richmond, Va.
Start the interactive conference on a high note with someone who knows how to keep everyone on the same sheet of music — a lesson every publisher will want to tune in.
The NEX-GEN Project: Developing Talent within Your Organization
Participants in the 2014 SNPA NEX-GEN program
Moderated by Jason Taylor, publisher, Jackson (Miss.) Clarion Ledger
and chairman of the SNPA Future Leaders Committee
The SNPA NEX-GEN program pairs newspaper employees with leadership potential with seasoned executives in one-on-one mentorships. The first group of mentors and their protégés share their experiences and talk about how talented employees learn (and teach) their high-performing colleagues.
Saving Community Journalism: The Path to Profitability
Penelope Muse Abernathy, Knight Chair of Digital Media Economics
School of Journalism and Mass Communication, University of North Carolina, Chapel Hill, N.C.
As the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? This session draws on cutting-edge research to reveal pathways to long-term profitability, how newspapers can build online community and new opportunities to generate revenue.
Video from our Reception Sponsor
6 – 7:30 pm WELCOME RECEPTION
Virginia wines and craft beers are winning national and international recognition. Travel and Leisure magazine rates Virginia as one of five up-and-coming wine regions (along with Chile, Italy, Spain and New Zealand), and the Atlanta Journal-Constitution says that “Virginia is making Cabernet Franc and Voignier wines that are world-beaters.” Join your host Southern Lithoplate for a tasting of Virginia’s finest.
Tuesday, Oct. 7
7:30 am Breakfast for R&D Partners
Moderated by Edward VanHorn, SNPA executive director
and Howard Hoffman, SNPA membership director
This breakfast and program for all R&D participants is an opportunity to learn about new ways to share your company’s message with SNPA members, spotlight your products and services, offer feedback and ideas, and hear about new plans to upgrade the exhibitor experience at the 2015 Mega-Conference in Atlanta.
9 am–noon CREATIVITY
The Brand Center Process – From Ideas to Execution
Kelly O’Keefe, professor, Creative Brand Management, Richmond, Va.
Lost in the intense focus on our industry’s transformation is the important consideration of our brands’ staying power and how the digital disruption should give us a reason to pause and consider a reboot.
Professor Kelly O’Keefe – a strategic brand advisor to companies like GE, ESPA, Walmart, UPS and The Home Depot – talks about the power of thoughtful branding and reveals audience reaction to his students’ project prototypes of The Richmond Times-Dispatch.
Election of Officers and Directors
Perspectives of a Retailer: Content and Marketing Strategy in Print and Digital Media
We aren’t quite ready to announce the name of this marketing executive from a major retailer, but we expect to have a confirmation soon!
Video from our Lunch Sponsor
Noon-1:30 BUFFET LUNCH
Sabato’s Crystal Ball
Larry Sabato, Robert Kent Gooch professor of Politics at the University of Virginia
and director of the UVA Center for Politics, Charlottesville, Va.
Political analyst Larry Sabato, the “most quoted college professor in the land,” talks about politics, journalism and the engagement of citizens in the political process.
1:45-3:45 pm INSPIRATION
Common Goals: How Newspapers Work, and Don’t Work, for Realtors
Cindy Jez, manager/new homes, Long & Foster, Richmond, Va.
The Realtors’ world is a lot like ours. Both Realtors and newspaper executives must figure out how customers want to get their information and how to provide distinct services. This session focuses on how newspapers and Realtors continue working together, with a presentation of best practices, what works and what doesn’t – from the largest privately-held real estate company in America.
Video from our Platinum Sponsor
Lessons from History: What Thomas Jefferson Would Say to Newspaper Publishers
Ed Ayers, president, University of Richmond, Richmond, Va.
Masterful storyteller and historian Ed Ayers takes you on a road trip through Southern history, with lessons that every executive who lives or operates in the South should understand. And, the recipient of the Thomas Jefferson Award will talk about how Jefferson’s principles and ideals helped shape journalism in the United States.
3:45 pm VISIT TO MONTICELLO
6 pm RECEPTION AT THE JEFFERSON LIBRARY
7:30 pm DINNER ON YOUR OWN IN CHARLOTTESVILLE OR BOAR’S HEAD INN
Wednesday, Oct. 8
7:30-9 a.m. BREAKFAST
Installation of New Officers, Directors and Trustees
Recognition of Award Winners:
Print Quality — Steve Mattingly, senior vice president, Southern Lithoplate
Photo of the Year — Michelle Williams, Southern Regional Director of Marketing, The Associated Press
Carmage Walls Editorial Prize — Lissa Vahldiek, CEO, Southern Newspapers Inc.
Frank W. Mayborn Leadership Award – Tom Silvestri, Richmond Times-Dispatch
Top Revenue and Audience Growth Ideas
Charles Hill Morris, regional manager, Morris Multimedia, Atlanta, Ga.
and Steve Grey, director of strategy and innovation, Morris Communications, Augusta, Ga.
A fast-moving session that spotlights the best ideas and best practices for revenue generation, cost savings and efficient operations, collected from newspaper around the world.
Video from our Platinum Sponsor
SNPA Town Hall
Moderated by Tom Silvestri
What haven’t we covered? What questions remain? What problem still needs a solution? This fun free-for-all concludes the 2014 Newspaper Industry Summit and ends a three days of idea-sharing that will make you glad you came to Charlottesville! Noon Convention adjourns