By SARAH RICHARDSON
Mountain Messenger
LEWISBURG, W.Va. — Mark Trent is an Appalachia based photographer and filmmaker. Born and raised in West Virginia, Trent has traveled the globe to tell intimate stories through award-winning photo essays and documentaries.
Trent was a producer for a 19-minute long documentary commissioned by Proctor and Gamble (P&G) titled The Words Matter. The film focuses on Michael Chanak, a gay rights activist who, at the height of the AIDS epidemic, fought to add LGBTQ individuals to P&G’s equal employment opportunity statement.
Described as “the longest P&G commercial in history, the Cannes Lions website gives a back story on the idea behind the film: “When Michael Chanak started at Procter and Gamble (P&G) in the mid 1980s, the AIDS epidemic was rampant. But despite selling Peridex, a prescription mouthwash to treat thrust in people with HIV/AIDS, P&G had no protections for LGBTQ individuals within the community. Chanak, who’d become a vocal gay rights activist, wanted to change that. With years of work and help from determined colleagues, Chanak got P&G to add sexual orientation to its equal employment opportunity (EEO) statement. The Great Big Film “The Words Matter” depicts Chanak’s effort to improve the lives of LGBTQ workers across the country.”
Read the entire article: https://mountainmessenger.com/local-filmmaker-mark-trent-wins-silver-lion-award-at-cannes-lion-festival/
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