BECKLEY, W.Va. — Because of more than 10 percent loss of show revenue due to storms and rain, Theatre West Virginia General Manager Scott Hill is looking for answers to make the theater more financially stable.
Hill said that by July 27, 10 percent of the summer season had been canceled, and with a weekend forecast for rain, up to 20 percent of revenue is at risk.
To hold on to as many performances as possible, Hill made the decision to move Thursday’s performance from Grandview’s outdoors Cliffside Amphitheatre for the first time in its history. That evening’s performance of “Ring of Fire: The Music of Johnny Cash” was held at United Methodist Temple in Beckley.
“This was the first night ever performed outside the amphitheater…