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Barnes Agency wins for WVSU advertisement

INSTITUTE, W.Va. – Two West Virginia State University television commercials produced by the Barnes Agency of Huntington have been nationally recognized in the 32nd annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report.

WVSU’s “Find Your Passion” 30-second commercial won a silver award in the Television Single category, while its “Be One of Us” campaign received a merit award in the Television Series category, according to a news release from the university.

 

“We are extremely proud to have worked with West Virginia State University over the past five years,” said Jeff Barnes, president of the Barnes Agency. “They have a very progressive leadership team who has allowed us to be both strategic and creative in the way that we showcase what makes this university special, unique and different.”

This is the second national award for the latter. In June 2016, “Be One of Us” received a bronze Telly award from the 37th Annual Telly Awards. Each commercial features the university’s students, faculty and staff, and provides a glimpse into the living and learning environment at WVSU.

 

“While the awards are humbling and we are honored by this recognition, it is the amazing growth in enrollment at West Virginia State University that best reflects the results that must come from any college-based marketing campaign,” Barnes said. “At the end of the day, recognition such as this is appreciated, but it is the overwhelming growth in student enrollment that we are most proud of.”

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