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WVU gives Tech, Potomac State new logo designs

By JIM WORKMAN

The State Journal

CHARLESTON, W.Va. — Two longstanding West Virginia University campuses have new identities for 2017.

The logos for WVU Tech and Potomac State College have undergone slight revisions in an effort to evolve the university’s brand, to align all campuses within the WVU system and to reduce any potential confusion, the office of University Relations at WVU announced Feb. 6.

(University Relations/Communications West Virginia University)
The change in logos highlights and supports the goal of being OneWVU, said WVU Campus President Jennifer Orlikoff.

“Since its inception in 1901, Potomac State College has always been a part of the University,” Orlikoff said. “We’re pleased that this fact is being brought more to the forefront visually.”

“We have five wonderful and vibrant campuses across the state of West Virginia,” WVU President Gordon Gee said. “We need to align all so that prospective students, faculty and staff have a better understanding that we are one university with a variety of quality educational experiences to meet our students’ needs.”

The campuses within the WVU system bring different features to the table for students and meet their needs in a variety of ways, said Carolyn Long, president of WVU Tech.

“We’re excited about continuing our work together to help find the best fit for prospective students and families,” Long said. “Through streamlining and collaboration, we can be more efficient and effective in how we support students and communities throughout the state.”

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