Marshall University advertising students pose with the first place cup Saturday at the National Advertising Competion in Louisville, Ky.
HUNTINGTON, W.Va. — Marshall University advertising students took first place at the district five National Advertising Competition Saturday in Louisville, Ky.
The NSAC is sponsored by the American Advertising Federation. They secure a sponsor each year and issue a case study that challenges advertising students to create a campaign. This year students worked with Mark Kay to establish awareness, perception and consideration of their product.
Director of the School of Journalism and Mass Communications Janet Dooley said the students all had different responsibilities as they worked together in an agency. They also had a full component of an advertising campaign including a plans book and a 20 minute presentation for a panel of judges.
“It’s always well-deserved,” Dooley said. “Every campaign takes a lot of work. It’s always very rewarding when the judges see that this is a professional piece of work. One judge even said she forgot she was watching students.”
Dooley said this capstone experience provides her students with an opportunity to improve their resume while learning all steps of a campaign and putting them into action as a group.
“This is nice test of their senior capstone work,” Dooley said. “Outside of it being a competition, capstone is truly a global experience where they bring everything to the table and really learn to work as a group…”
