Figuring out how to reach younger readers online is one of theperpetual concerns of the newspaper business. But a new effort from the Pittsburgh Post-Gazette this spring is a little unusual: It’s aimed directly at older audiences.
In April, the paper launched Aging Edge, a section of its website dedicated to the interests and concerns of the area’s “older adults, their families and the professionals who deal with them.” As Gary Rotstein, a veteran Post-Gazette journalist who proposed the idea and is running the section, explained in an inaugural message to readers:
It’s an innovative web venture that few other media in the country have attempted, but we deem it all the more important in Pittsburgh, a region long known for its high proportion of elderly…
