HUNTINGTON, W.Va. — Marshall University, partnered with USA TODAY, recently unveiled a new media app geared toward students and the university.
USA TODAY partnered with various staff members, including the Student Government Association, Housing and Residence Life, University Communications and various campus medias, to develop a more accessible form of news for students.
The app, The Buzz, features national news from USA TODAY, college national news and campus news specific to the university from student media.
Tiffany Davis, communications specialist in the university’s Communications office, said she believes the partnership is a good match for Marshall students.
“We know that technology is really important to students,” Davis said. “We want to make sure that we are providing news and information to them in ways that they want it.”
The USA TODAY College program began 18 years ago, delivering newspapers to college campuses and then expanded to a new portion of their website, college.usatoday.com, which features content written by-students-for-students. USA TODAY then started a move to better target the digital generation of college students with the launch of The Buzz.
Suzanne Lipscomb, part of the USA TODAY College national team, said the company understands the way students consume news has changed…