Newspaper Industry News

Fairmont newspaper ‘wears’ pink with a purpose

Times West Virginian in pinkFAIRMONT, W.Va. — That old newspaper joke — what’s black and white and read all over? — just doesn’t apply today.

This newspaper is pink. It was on purpose. It is pink with purpose.

 We have rolls of newsprint by the ton stored at the Times West Virginian’s offices. In fact, we have it brought in sometimes twice a month by a semi truck from our good friends at Resolute.

But for the past three years, we go out of our way and spend a little extra money to order a couple rolls of pink paper. And we had to make that decision several months ago because pink paper is in high demand and the supplies are limited. So long before October, we told Resolute to load a couple rolls of pink paper on our regular shipment truck.

And so we present our annual Project Pink newspaper, the one day of the year we “wear” the color pink to bring awareness to breast cancer in our area. It’s a labor of love for our Times West Virginian family. And we plan for this edition for a long time.

The reason for the pink paper is simple — breast cancer awareness.

We need awareness because almost 240,000 women nationwide will be diagnosed with breast cancer this year, and more than 17 percent will die from it. And while that’s a scary number, it’s even higher in Marion County. Here, in our county, 25 percent of those diagnosed with breast cancer will die.

That’s one out of every four women. Those are women we work with. Those are women who live in our neighborhoods, who used to baby-sit our kids, who we go to church with.

And we just can’t accept those numbers and move on to the next issue…


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