Wild, Wonderful West Virginia will launch its spring ad campaign during the Sweet 16 matchup between West Virginia University and the University of Kentucky.
CHARLESTON, W.Va. — Those watching the West Virginia Mountaineers take on the Kentucky Wildcats may have caught a glimpse of Almost Heaven during commercial breaks.
The state Division of Tourism debuted a new ad during the NCAA men’s basketball tournament game, taking advantage of the Mountaineer’s primetime Sweet 16 game to showcase the Mountain State.
“This ad was originally supposed to be launched in April, but we took this incredible opportunity to put it into the Sweet 16, Mountaineers against Kentucky,” said Tourism Commissioner Amy Goodwin. “A lot of folks are going to be watching across the nation, particularly in our market, which includes Pennsylvania, Ohio, the D.C. area and Maryland. It made good sense for us to showcase our new commercial in our market.”
The ad will air on CBS affiliates across West Virginia and in cities like Pittsburgh, Cleveland, Columbus, Cincinnati, Richmond, Charlotte, Greensboro, Baltimore and Washington, D.C.
“We’re excited about it,” Goodwin said. “It’s shot in West Virginia with real West Virginians doing real things. The message of the commercial is there are a lot of things to do in West Virginia and your children will love it, your family will love it…