Tamarack CEO Jim Browder speaks with members of the Beckley Rotary during a luncheon prior to addressing them about his first two months on the job at the Armory in Beckley on Tuesday.
BECKLEY, W.Va. — Tamarack Executive Director Jim Browder has a heavy task at hand, but he shared Tuesday with Beckley Rotarians his plans to make Tamarack operationally self-sufficient.
“That’s one mission it hasn’t quite pulled off just yet,” Browder said.
“It will never be about revenue over artists,” Browder said, “But rather, a better balance of both.”
Since Browder’s appointment to the position in September, he has been generating and implementing ideas to increase revenue and visitor counts, from swapping old lightbulbs, to brainstorming better billboards for the interstate.
Browder said he hopes to see Tamarack run more like a business instead of a government subsidy, and his plans largely focus on customer engagement and employee appreciation.
“If you can’t see it, you won’t buy it,” he said as to why he saw the need to install LED lights at $18 each. He has also widened the aisles to allow for a less cramped shopping experience, and has taken a number of products off the shelves…