Benefits of Service

Newspapers deliver voters
• Newspapers cover issues every day of the week!
• In the 2000 Presidential Elections, 9 out of 10 newspaper readers voted!
• In 2002 mid-term elections, 8 out of 10 newspaper readers went to the polls!
• Newspapers rank 2nd to television among voters in providing helpful information about elections!
• Newspapers have been chosen the clear winner as the most believable forum for delivering a candidate’s message!
• Voters consistently look to newspapers for advertising. Half of all newspaper readers seek out their daily paper specifically for the ads!
• Among voters who admit to experiencing some indecision, three out of four are regular newspaper readers!
• Newspaper ads are perfect for listing a candidate’s endorsements!
• Newspapers can present a unique opportunity for a candidate to explain his or her opinion or stance on a particular issue!
• Newspapers lend themselves to point-by-point comparisons and contrasts between candidates!
• Newspapers offer your campaign the opportunity to deliver your message directly to the people most likely to vote on Election Day!
• Newspapers play an essential role in reaching those voters waiting until the last days of the campaign to make up their minds!
• With one phone call to the West Virginia Press, the candidate can appear in every county in West Virginia!

Political ad service
West Virginia Press Services introduces a Political Newspaper Advertising plan that is Economical, Easy-To-Use, and Effective!

WEST VIRGINIA PRESS
CAMPAIGN ADVERTISING PROGRAM
(WVCAP)

Let WV Press Take The ‘Paign’ Out Of
Campaign Newspaper Advertising!

Many WV Newspapers offer special reduced advertising rates to candidates seeking political office in West Virginia. WV Press Services will, at no charge, research the best rate available in any newspaper(s) of your choice. Press Services will provide the most accurate and up-to-date rate information.

With a single phone call to West Virginia Press, your campaign advertising appears when, where, and for how long you want it! We make it Easy-To-Use WV Newspapers! WVPS will prepare ad quotes, order the ads (all political advertising must be paid in full prior to insertion), deliver ad copy, monitor ads, and submit one bill plus tearsheets for all of the advertising processed by Press Services!

West Virginia Newspaper advertising is Effective! WV newspapers reach an audience that exceeds 1,000,000! Newspaper readers are focused and attentive. Newspapers are passed from family member to family member, insuring that the candidate is accessible to all voters in a household. Additionally, these readers rely on newspapers for campaign advertising that will supply them with information about both the candidates and the issues that will affect their daily lives.

A bipartisan telephone survey recently confirmed that newspaper political advertising is the most credible and believable forum for reaching voters! This study conducted by the Republican firm Moore Information and the Democratic Cromer Group established that 32% of voters found that political ads in newspapers were more believable than those found in brochures, mailings, network TV, cable TV, and radio! When you combine this essential level of trust with the fact that no other media can provide the rapid response to issues, it becomes clear that Newspaper advertising is a crucial element in determining campaign success.